favorite products

Hairstory gives you your best hair day, every day. You can use New Wash however you’d like. New Wash never overcleans, gives you more time between washes, and prevents color from fading. 

Healthy hair starts at the scalp. New Wash does not have the damaging detergents found in traditional shampoos. No detergent means no stripping of oils. No stripping means a healthy scalp and stronger, shinier hair.

Discovered by medical research. Developed by biochemists. Designed to heal your hair. Our patented Alpha Keratin 60ku® protein was developed to heal the skin of wounded soldiers. Now, we use that protein to give you your best hair humanly possible. Explore our collection of products - all full of Alpha Keratin 60ku®.